As someone who both works in social media professionally and uses it personally to connect with others, the lines often feel blurred between work and play. I spend my days crafting captions for clients, researching influencers, and engaging with potential consumers. After an 8-hour work day, I then spend my evenings catching up on what my favorite internet folks have been up to, scrolling to make sure I haven’t missed any new memes, and running my own social account to promote my entrepreneurial endeavors. And after approximately six straight years of doing so, it suddenly became clear to me that these apps that I rely so heavily on for work and personal matters have overtaken my entire existence. From the moment I wake up until the moment I go to bed, I am either looking at social media or planning social media content. I am not only part of the problem that fuels this social media addiction, but I am a living example of what work life balance should 100% not be.
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June 2021
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